Graphic design and marketing for me are powerful weapons in the fight against heedless and wasteful consumerism. They can help a green business, product, idea or cause to stand out from the crowd. I think good design can save the world, or destroy it, but I’d rather work on saving it.
I take a lot of my inspiration from contemporary sources like street art, and movements that make a virtue out of simplicity and order for example The Swiss style I aspire to make work that contains as much meaning in as few strokes as possible, and yet maintains a sense of humour. I’ve been very inspired by social marketing campaigns that do just this.
Fashion for the sake of keeping up with everybody else leaves me cold, so you won’t have to worry that your brand will suddenly get lost in a sea of similar looking competitors. I am a creative thinker, so outside the box is what I do best. However, I’ve also got a good understanding of marketing – due to my training in the subject from three different institutions – and so I aim to create work that is immediately accessible to your target market.
After I got my PhD in ‘motherhood whilst living-on-the-land’ I completed a certificate in Marketing and a diploma in Graphic Design at technical college. That was at the end of 2014. I’m now carrying out a sort of self imposed internship, working for experience and growing my portfolio.